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Business Transactions
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June 2009 Newsletter
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Making Successful Business Transactions
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Email Marketing CampaignsAttracting
new guests to your lodge/hotel or safari trips is a costly marketing
activity. Get the most benefits out of your marketing dollars by making
it easy and enjoyable for previous guests to stay in contact with you.
Annually, or twice a year, send a professional newsletter about what is
happening with your business and special event that are coming up soon.
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Mining Guests Who Have Already Experienced Your Services
Let your quests relive the
best of their visits with you and encourage them to share that
experience with like-minded friends. Make it easy for them to share
with their family members, best friends and work associates. Give them the opportunity to stay in touch with your latest developments, current news and future plans.
Stay In The Mind Of Your Guests
Email Marketing allows you to send customized messages, photos and
videos to specific segments of your market. It allows you to do split
testing on a small portion of your list and send winning emails to the
rest of your list. Email Marketing gives you detailed statistics and
reporting - email open reports, link click tracking, email bounce and
unsubscribe reporting.
Stay in the mind of guests who have used
your facilities and services. Give them the opportunity to expand your
future sales growth. Stay in contact with guests who are happy to hear
from you on a periodic basis.
 Memories are made of this! |
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Email Newsletter Marketing - Key Points
- Quality Newsletter guaranteed - you approve all Newsletters
- Confidentiality guaranteed - your list will never be sold or shared
- All statistics and reports reviewed with you
- Attracting new customers can be up to 6 X's more expensive
- Returning Guests allow for increased cross-selling of related services
- Leverage what you have already done
- Mine proven reserves
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Copyright 2009, Business Transactions
Newsletter Template by Interspire |
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